The UK government plans to start an advertising campaign to discourage Albanian nationals from entering the country through the English Channel.
The Home Office, responsible for managing immigration, issued posters warning people of how they could be detained and deported.
‘Perils of the journey’ will also be outlined by the department during the campaign. It is expected to be run in Albanian on Instagram and Facebook.
There was also a poster indicating how illegal migrants could be deported to a safe third country. The UK government recently decided to deport asylum seekers to Rwanda.
The critics slammed the campaign labelling it as inhumane, expensive, and completely illegal, according to international law.
The ads come after the UK-Albania Prison Transfer Agreement was announced. It will send Albanian nationals back to their home country to serve jail time for criminal activities they indulged in the UK.
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The Albanian government lodged a protest note to the UK in January after Migration Minister Robert Jenrick commented about deporting Albanians back to Tirana.
The majority of illegal migrants who cross the Channel are Albanians. Recent reports show 12,301 Albanians came to the UK in 2022.
The advertising campaign comes after reports indicated that the UK’s net migration increased to 606,000 in 2022, which is 164,000 higher compared to 2021. Nearly 114,000 migrants who arrived in the UK came from Ukraine after the war broke out.
Home Secretary Suella Braverman has been calling for reducing immigration publicly for a very long time.
She commented in a newspaper article that the UK government is aware that the country cannot depend on international workers to fill the labour market gaps in the long run.
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